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This Privacy Policy describes how Thorns LLC and our affiliated companies (collectively, “we” or “us”) collect, use, disclose and otherwise process information about you. This Privacy Policy applies to information we collect when you access or use our websites or online services that reference this Privacy Policy (collectively, our “Services”) and when you otherwise interact with us, such as at events, through our support channels or on social media.
We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this policy. If we make material changes, we will provide you with additional notice (such as by adding a statement to our Services or sending you a notification). We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.
Last Updated: March 18, 2025
CONTENTS
Collection of Information
Use of Information
Targeted Advertising and Analytics
Disclosure of Information
Data Retention
Your Choices
Additional Information for Specific Jurisdictions
Contact Us
COLLECTION OF INFORMATION
The information we collect about you depends on how you interact with us. In this section, we describe the categories of information we collect and the sources of this information.
Information You Provide to Us
We collect information you provide directly to us. For example, we collect information directly from you when you make a purchase, fill out a form, communicate with us via third-party platforms, participate in a contest, sweepstakes, or promotion, sign up for rewards or marketing communications from us, request customer support, attend our events, or otherwise communicate with us. The types of information that we collect directly from you include your name, email address, postal address, phone number and any other information you choose to provide. If you make a purchase from us, we work with a third-party payment processor to process your payment information.
Information We Collect Automatically
We automatically collect information about your interactions with us or our Services, including:
- Transactional Information: When you make, exchange, or return a purchase, we collect information about the transaction, such as product details, purchase price, and the date and location of the transaction.
- Device, Usage, and Activity Information: We collect information about how you access our Services, including data about the device and network you use (such as your hardware model, operating system version, IP address, unique device identifiers, browser type, and app version). We also collect information about your activity on our Services, including the route by which you access our Services, access dates and times, browsing behavior (such as pages viewed and links clicked), and information about your activity on specific pages.
- Video Feeds and Photos: We have cameras at Thorns games that capture live video feeds and photographs of event attendees. We do not attempt to use this footage to identify any individual person unless we have your consent, we are compelled by law or to protect our company and others, as further described under the Use of Information section below.
- Information Collected by Cookies and Similar Tracking Technologies: We use tracking technologies, such as cookies and pixels, to collect information about your interactions with the Services and our marketing communications. These technologies help us improve our Services and marketing communications, personalize your experience, and analyze your interactions with us, including to see which areas and features of our Services are popular and count visits. For more information about the cookies and similar tracking technologies we use, and the choices available to you, see the Targeted Advertising and Analytics and the Your Choices sections below.
Information We Collect from Other Sources
We obtain information from other sources. For example, when you buy a ticket for one of our events through a ticketing agency, we receive information about your purchase, including contact information (such as your name), your ticketing agency ID and ticket(s) purchased.
Information We Derive
We may derive information or draw inferences about you based on the information we collect. For example, we may make inferences about your approximate location based on your IP address.
USE OF INFORMATION
We use the information we collect to:
- Provide, maintain, and improve our Services and other products and services;
- Develop new products and services;
- Personalize your experience with us;
- Send you technical notices, security alerts, support messages, and other transactional or relationship messages;
- Send you marketing communications (see the Your Choices section below for information about how to opt out of these communications at any time);
- Monitor and analyze trends, usage, and activities in connection with our products and services;
- Target advertisements to you on third-party platforms and websites (for more information and to opt out, see the Targeted Advertising and Analytics section below);
- Facilitate contests, sweepstakes, and promotions and process and deliver entries and rewards;
- Protect our company and others, such as to detect, investigate, respond to, prosecute, and help protect against security incidents and other malicious, deceptive, fraudulent, or illegal activity, and help protect our rights and property and the rights and property of others; and
- Comply with our legal and financial obligations.
TARGETED ADVERTISING AND ANALYTICS
We engage others to provide analytics services , serve advertisements, and perform related services for us. To do this, we and these partners may use cookies, pixels, and similar technologies to collect information about your use of our Services, including your device identifiers, IP address, web browser and mobile network information, pages viewed, time spent on pages, links clicked, purchase information and conversion information. This information is used to deliver advertising targeted to you on other companies’ websites and online services, understand the effectiveness of this advertising, analyze and track data, determine the popularity of certain content, and better understand your activity.
In addition to ad targeting activities that rely on cookies and similar technologies, we work with advertising partners to translate other identifiers, such as your email address or phone number, into a unique identifier (called a hashed value) that such partners can then use to show personalized ads to you across other websites and online services. Depending on where you reside, you may opt out of these disclosures by contacting us at privacy@thorns.com.
Some of the activities described in this section may constitute “targeted advertising,” “sharing,” or “selling” under certain privacy laws. See the Additional Information for Specific Jurisdictions section below for details.
You can also learn more about interest-based ads, or opt out of having your web browsing information used for behavioral advertising purposes by companies that participate in the Digital Advertising Alliance, by visiting www.aboutads.info/choices. Your device may also include a feature that allows you to opt out of having certain information collected through mobile apps used for behavioral advertising purposes.
DISCLOSURE OF INFORMATION
We disclose information about you as described in the Targeted Advertising and Analytics section above and in the following scenarios:
- Vendors and Service Providers. We make personal information available to our vendors, service providers, contractors and consultants who perform services for us, such as companies that assist us with web hosting and development, shipping and delivery, payment processing, fraud prevention, customer service, analytics, and marketing.
- Law Enforcement Authorities and Individuals Involved in Legal Proceedings. We disclose personal information in response to a request for information if we believe that disclosure is in accordance with, or required by, any applicable law, regulation, or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements.
- To Protect Our Rights and the Rights of Others. We may disclose personal information if we believe that your actions are inconsistent with our user agreements or policies, if we believe that you have violated the law, or if we believe it is necessary to protect our rights, property, and safety and those of our users, the public, or others.
- Corporate Transactions. We disclose personal information in connection with, or during negotiations of, certain corporate transactions, including a merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
- Corporate Affiliates. Personal information is disclosed between and among our parents, affiliates, subsidiaries, and other companies under common control and ownership.
- With Your Consent or at Your Direction. We make personal information available to third parties when we have your consent or you intentionally direct us to do so. We also disclose aggregated or de-identified information that cannot reasonably be used to identify you. We maintain and use this information only in a de-identified manner and will not attempt to re-identify such information, except as permitted by law.
DATA RETENTION
We store personal information for as long as necessary to carry out the purposes for which we originally collected it and for other business purposes explained in this Privacy Policy.
YOUR CHOICES
Cookies and Similar Tracking Technologies
We use cookies and similar tracking technologies, as described above. You can usually adjust your browser settings to remove or reject browser cookies. Please note that removing or rejecting cookies could affect some of the functionality of our Services.
Communications Preferences
You may opt out of receiving promotional emails from by following the instructions in those communications. If you opt out, we may still send you non-promotional emails, such as those about purchases.
ADDITIONAL INFORMATION FOR SPECIFIC JURISDICTIONS
Individuals Residing in Certain U.S. States
Some U.S. states, including California and Oregon, have enacted privacy laws that grant their residents certain rights and require specific disclosures (“State Privacy Laws”). If you reside in one of these states, this section applies to you. This section also serves as our California notice at collection.
Additional Disclosures
Our Privacy Policy explains how we collect, use, and disclose information about you, as well as our targeted advertising and analytics practices. As required by certain State Privacy Laws, we use the tables below to explain this same information.
Use and Disclosure of Personal Information for Business Purposes
We generally do not collect information that is considered “sensitive” under State Privacy Laws and we do not use or disclose sensitive personal information for the purpose of inferring characteristics about you.
As described in the Collection of Information section above, we collect personal information from various sources, including directly from you, automatically when you access or use our Services, and from third-party sources.
Sales, Sharing, and Targeted Advertising Activities
We disclose the following categories of personal information to third parties to engage in targeted advertising and other marketing activities, including to expand the reach and effectiveness of our own marketing campaigns. These disclosures may be considered “sales” or “sharing” or use of personal information for “targeted advertising” under State Privacy Laws, and we provide relevant opt-out options as mentioned below.
Categories of Personal Information
- Identifiers, such as name, contact information, and device identifiers
- Internet or other electronic network activity information, such as browsing activity and links or buttons clicked
Categories of Third Parties
- Marketing and advertising providers
- Promotion sponsors and promoters
We do not engage in sales, sharing, or targeted advertising using personal information about consumers we know to be under the age of 16, or higher age where required by law.
Your Rights under State Privacy Laws
Opt Out of Sales, Sharing, and Targeted Advertising
You may opt out of activities that we engage in that constitute “targeted advertising,” “sharing,” or “sales” of personal information under the State Privacy Laws by:
- Cookies and Similar Technologies: Following the steps set out in the Your Choices section above; and
- Other Identifiers: Contacting us at privacy@thorns.com to turn off “targeted advertising,” “sharing,” and “sales” based on your email address and other non-cookie identifiers.
Access, Correction, and Deletion
You have the right to (1) request to know more about and access your personal information, including in a portable format, (2) request deletion of your personal information, and (3) request correction of inaccurate personal information.
To request access, correction, or deletion of your personal information, email us at privacy@thorns.com. To authenticate your request, we may ask you to provide certain information, such as your name, email address, mailing address, and phone number.
Nondiscrimination
You have the right not to be discriminated against for exercising any of your privacy rights.
Appeals
If we deny your request, you may appeal our decision by contacting us at privacy@thorns.com. If you have concerns about the result of an appeal, you may contact the attorney general in the state where you reside.
Authorized Agents
If you are an authorized agent seeking to make a request to opt out of sales, sharing, or targeted advertising on behalf of a consumer, please contact us at privacy@thorns.com. If you reside in California, you may also designate an authorized agent to submit an access, deletion, or correction request on your behalf. We may ask authorized agents to submit proof of their authority to make a request, such as a valid power of attorney or proof that they have signed permission from the consumer who is the subject of the request. In some cases, we may contact the individual who is the subject of the request to verify their own identity or confirm the authorized agent has permission to submit the request. If you are an authorized agent seeking to make an access, correction, or deletion request on behalf of a California resident, please contact us at privacy@thorns.com.
CONTACT US
If you have questions about this Privacy Policy, please contact us at privacy@thorns.com
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